HYATT REGENCY HOTEL:
11:00 AM - 12:30 PM - Lakeshore A, B and C
His story alone is a lesson in motivation. Milwaukee native Jeff Castelaz promoted shows as a student at Marquette, spun records at WMSE, managed local bands and vaulted Citizen King into the national spotlight. He Co-Founded Dangerbird Records and grew it to be one of the most respected indies labels in the industry. He's had a hand in developing successful careers for a numerous and diverse array of artists and producers. All of this experience has led him to his current role as President of the legendary Elektra Records, currently home to Cee Lo Green, Fitz & The Tantrums, Ed Sheeran, Charlotte Gainsbourg, Kitten and more. Throughout his successful career, Jeff has remained very much connected to Milwaukee, and he has been gracious enough to join us at Yellow Phone to share his experience and knowledge - a true wealth of information - and yes, motivation. I think it's safe to say that you'll walk away from this energized, so grab a seat and listen. Following his keynote, he'll be taking questions.
KEYNOTE ADDRESS - jeff castelaz
1:00 PM - 2:00 PM - Lakeshore A
Music Supervisors and Music Directors for film, TV shows and advertising, are the new "rock stars" of the business side of the biz. The right placement can bring in significant revenue. Sometimes it's up front, sometimes it's a one shot deal, sometimes it's small, but it gets you in the door, and sometimes, it can keep paying you for years to come. Is the production quality of your music up to snuff? What are they looking for? Do you have the sound and style they're looking for? If so, how do you get your music into the right hands and ears? With Gabe McDonough - VP Music Director, Leo Burnett; Stump Mahoney - Music Producer/Music Supervisor/Radio Producer, Draftfcb; Patrick Hertz - Tinderbox Music; John Sepetys - Sr. Director of A&R, North Star Media; Daniel Holter - Partner, The License Lab; Heather Liberman - Associate, Leavens, Strand, Glover & Adler, LLC (Moderator)
MUSIC SUPERVISORS AND MUSIC DIRECTORS: THE NEW ROCK STARS OF THE MUSIC BIZ?
1:00 PM - 2:00 PM - Lakeshore C
What do you need to know about international touring? How do you position yourself in a way to get there? How do you navigate language barriers and currency exchanges? How do you deal with backline and transportation? How do you find a proper tour manager? How do you moderate a panel when three of the four other guys are named Tim? - With Tim Jones - Manager, Pipe & Hat; Doug Lefrak - Manager, Feisty Management; Phil Kosch - Musician, Super Happy Fun Club; Tim Des Islets - Manager, Bumstead Productions
INTERNATIONAL TOURING: THE INS AND OUTS OF BEING A GLOBETROTTER
1:00 PM - 2:00 PM - Gilpatrick B
Social media is a dominant force to be reckoned with in our everyday lives and there is so much that it can be overwhelming for many. How do we navigate this landscape without losing our minds? This session will be in a roundtable format known as a "Lab" to facilitate discussion. Labs presented locally by Translator have been described as an open source creative community where participants explore, test and hypothesize various ideas and concepts. This Lab will explore how participants are using social media and the web tools that go along with them to tell their band story or their story as an artist, build a following, and connect and communicate with fans. They will also talk about best practices and how to add this into your schedule in less than 20 minutes a day. Led by Mark Fairbanks and Cindi Thomas of Translator. - With Daniel Savage - Musicmetric; Isaac Chevako - Kramer-Krasseltl Tariq Moody - 88Nine Radio Milwaukee; Jabril Faraj - DMT
SOCIAL MEDIA HABITS... OH, WHAT A WEB WE WEAVE!
1:30 PM - 2:30 PM - Gilpatrick A
Navigating the business end of the music business can be complicated. Performance contracts, management contracts, record contracts, publishing contracts, licensing agreements, partnership agreements, copyrights, trademarks, and the list goes on. These can be difficult waters to navigate and you should have proper, knowledgeable, legal representation. BUT - lawyers are expensive! You need an attorney, but you can't afford one! You also can't afford to NOT have one! (Yes, that's a double negative.) If you can't find an entertainment attorney to work out a contingency deal, what are your options? What's a contingency deal? Can't any attorney do this? Podiatrists and Opthalmologists are both medical doctors but you wouldn't see a foot doctor for eye surgery, would you? Entertainment law is a specialty. Not just any ol' attorney will do. - With Marci Rolnik - Lawyers for the Creative Arts (Moderator); Peter Strand - Leavens, Strand, Glover & Adler; Jeff Becker - Swanson, Martin & Bell; Frank Nicotera - CAO & General Counsel, Milwaukee World Festival, Inc.
IF YOU CAN'T AFFORD AN ATTORNEY, ONE WILL BE APPOINTED FOR YOU...
1:30 - 2:30 - Lakeshore B
They all work together now. It seems you can't have one without the other two, but one thing is for sure - you can't have a true hit without radio (even the YouTube sensations). When it comes to the discovery of new music and new artists, radio continues to be the dominant source. Regardless of YouTube, Vevo, Pandora, Spotify, Soundcloud, Bandcamp, Reverbnation, Sirius XM, Rdio, iHeartRadio and (literally) countless other avenues, terrestrial radio is the number one source for new music discovery, hands down. While some have proclaimed that the aforementioned services are the demise and fall of traditional radio, the statistics just don't back it up. Is everyone clamoring for a fragment of the listener and the dollar? Of course. More than ever. But radio is still King. So, other than a great song, an entertaining video, and lots of internet activity, what makes a hit record? Even with all of that other stuff, how does a record stand out? What are labels looking at? What are radio programmers looking for? These guys have been on the front lines through all of the changes in the business. They've adjusted, they've survived and have played - and continue to play - important roles in the success of countless artists. Maybe they can shed some light on the kind of work it takes to get there. - With Jeff McClusky - Jeff McClusky & Associates; Kenny Ornberg - Director of Promotion, Intercope/Geffen/A&M Records; Jacent Jackson - Program Director, WLUM, FM 102.1; Adam Lewis - The Planetary Group; Ken Abdo - Lommen Abdo (Moderator)
VIDEO DIDN'T KILL THE RADIO STAR. NEITHER DID THE INTERNET.
2:30 - 3:30 - Lakeshore C
How do I get on the bill? Agents and talent buyers discuss how their worlds intertwine, connect and conflict. The give and take and tug of war involved with everyone needing to make money - including the artist - which oftentimes seems last in line, at least for the little guys. When do they take a chance on an artist? When do they have the flexibility to add someone to the bill? Even the artists well on their way up can take a hit, right along with their agent and manager. When does that make sense? What are the different economics and factors involved with booking a cool club, a great theater and a big, renowned festival? Buyers and sellers are here to discuss their relationships and maybe even answer your questions. - With Mike Marquis - Agent, Paradigm Agency; Chris Porter - Programming Director, One Reel/Bumbershoot Festival, Seattle (Moderator); Josh Brinkman - Agent, Monterey International; Bruce Krippner - Talent Buyer, Martyrs, Chicago; Brian Waymire - Agent, The Agency Coalition; Matt Beringer - Talent Buyer, Pabst/Turner/Riverside, Milwaukee; Sean McDonough - Live Nation / House of Blues Lounge
BUYERS AND SELLERS, HUNTERS AND GATHERERS
2:30 - 3:30 - Gilpatrick B
Everyone needs help offsetting the costs of being a musician. Endorsements can help. That doesn't necessarily mean free gear, but along with discounts, it can be a mutually beneficial promotional partnership with the added benefit of support on the road for the artist. How do these deals work? How established do you need to be? - With Chris Walters - GHS Strings/Rocktron Pedals; Tim Moore - Sennheiser Microphones & Headphones; Brad Smith - Hal Leonard Corporation (Moderator)
ENDORSEMENT DEALS AND SPONSORSHIPS - DOESN'T ANYBODY LIKE ME?
2:30 - 3:30 - Lakeshore A
Insight into the world of music publishing and what it can mean to you. Do you maintain total control of your publishing? When do you give up publishing rights? How much do you give up? What are the benefits? What are the negatives? What is print publishing and how is that different? With - Eric Hurt - VP of Creative/A&R, Zavitson Music Group; John Sepetys - Sr. Director of A&R, North Star Media; Daniel Holter - Partner, The License Lab; Steve Smith - Manager, A-Squared Management; Emily White - Manager, Whitesmith Entertainment; Peter Strand - Leavens, Strand, Glover & Adler (Moderator)
PUBLISHING DEAL, SELF-PUBLISHING, CO-PUBLISHING, WRITER AND PUBLISHER ROYALTIES…WHAT DOES IT ALL MEAN? CAN'T I DO THAT AT KINKO'S?
3:00 - 4:00 - Gilpatrick C
Digital is everywhere. There's no escape. Overall sales have surpassed fifty percent of the market share. But, despite the shrinking space in brick-and-mortar stores, CDs are far from dead at this point. Do people really want to buy a download card or jump drive at show, when they can get the CD? And, though it's a very small portion of the overall sales picture, vinyl demand is growing. Especially among the indie mentality crowd... whatever that is. Some just like the warmth of the sound. Regardless, bundling has become a huge way to command higher price points in sales while delivering more value to fans. You can increase demand at shows, online and even in physical stores, by combining CDs and vinyl with digital downloads, t-shirts, posters, autographs, photos and more. - With Daniel Miller - The Secretly Group; Kenny Ornberg - Interscope / Geffen / A&M; Joe Vent - AtoZ Media; Sid McCain - Industry Consultant (Moderator)
LET'S GET PHYSICAL!
3:30 - 4:30 - Gilpatrick A
What artist doesn't want to play festivals?!? But, just like everything else in this business, there's a lot of competition for the spots. Even as big as some festivals are, there's a limited amount of space. What are they looking for? Are you the right fit? When do you know you're ready? How do you appeal to them? How do you get to the right person? What about the money? It may be a festival, but that doesn't mean it's a cash cow. Headliners can eat up a LOT of money, even when deals are cut. How do you decide if the opportunity is worth taking a little less? Get some tips from festival organizers from different cities, with festivals of different sizes. - With Chris Porter - Programming Director, OneReel/Bumbershoot Festival, Seattle; Bill Donabedian - Founder, Bunbury Music Festival, Cincinnati; David Chavez - Program Coordinator of Creative Industries - Music, Chicago Department of Cultural Affairs & Special Events; Adam Lewis - The Planetary Group (Moderator); Kurt Kempen - Mile of Music
LET'S GET FESTIVE!
4:00 PM - 5:00 PM - Lakeshore C
The relationships with managers, artists, record companies, publishing companies and everything else has evolved and changed in ways encompassing practices that used to be considered a conflict of interest. Part of it is diversifying the portfolios of the management companies and increasing their financial s(take) related to the artist. Part of it is providing more in-house, full service environments for their artists, theoretically making it more “artist friendly” and supportive. This is a very relevant and important discussion. With - Doug Lefrak - Manager, Feisty Management; Steve Hutton - Manager, Uppercut Management/Primary Wave; Emily White - Whitesmith Entertainment; Roger Jansen - KMA Management; Tim Des Islets - Manager, Bumstead Productions; Marci Rolnik - Lawyers For The Creative Arts (Moderator); Steve Smith - A-Squared Management
MANAGING RELATIONSHIPS WITH MANAGERS...AND THEIR RELATIONSHIPS
4:00 PM - 5:00 PM - Lakeshore A and B
The landscape may have changed, but A&R seems more important to the industry than ever. What does it mean to be signed? Major label or indie? With all the DIY avenues, what do you need a label for anyway?? Plenty! Then again… But hey, most of the artists that say they don't want a record contract actually long for one. What's the deal? A record deal is not a gravy train. If you get signed, then the work REALLY begins! These guys are in it because they love music. When they commit to an artist, it's money on the line and more often than not, their job is on the line as well, so it's not just a gravy train for them either. - With Evan Peters - Director of A&R, Virgin Records; Mike Marquis - VP of A&R, Photo Finish records; Nick Haussling - A&R, Warner Bros. Records; Tim Jones - Co-Founder, Pipe & Hat Records; Ken Abdo - Lommen Abdo (Moderator)
LET'S MAKE A DEAL! - RECORD COMPANIES AND MODERN A&R
11:00 AM - 12:30 PM - Lakeshore A and B
Martin Atkins - Noted musician, author and lecturer. Author of "Tour Smart", "Welcome to the Music Business. You're F*cked" and "Band Smart". Extremely informative and brilliantly entertaining at the same time. This guy has pretty much seen it all and done it as well.
WELCOME TO THE MUSIC BUSINESS. YOU'RE... GETTING STRATEGIES FOR SUCCESS!
12:30 PM - 1:30 PM - Lakeshore C
Public relations, media relations, distant relations... How do you get the word out? How do you stand out in the crowd? How do you get people to pay attention? What's the best way to approach the various types of media? In theory, you can probably figure out when you're not generating enough PR for your career (again, in theory), but, where's the line between doing enough and doing too much? Should this be your job, your manager's, or somebody else's? When do you need professional help? (Okay...THAT's a loaded question.) - With Sari Delmar - Founder & President, Audio Blood; Sue Schrader - Blonde Ambition PR; Damon Ranger - CBS 2, Chicago; Adam Lewis - Planetary Group; Emily White - Co-Founder, Whitesmith Entertainment (Moderator); Sid McCain - Industry Consultant
DON'T YOU KNOW WHO I AM?
12:30 PM - 1:30 PM - Gilpatrick B
You don't have a record deal. Or, maybe you're on a small indie with no real support or marketing muscle like the major or big indie labels. How do you become a successful touring artist without the machinery behind you? After all, that's something that will definitely get you noticed. How do you prove yourself worthy of an agent? How do you find an agent that's right for you? How do you build from local to regional to national and international touring? Do you need an agent to help you land a label? A label to help you land an agent? And where is the manager in all of this? Is there one? Which one was first? The chicken or the egg? Surely, there was something before either one... And lastly... Concentric Circles or Eccentric circles? Ask these guys. - With Brian Waymire - Agent, The Agency Coalition; Marc Solheim - Talent Buyer, Pabst/Turner/Riverside, Milwaukee; Tyler Rehm - Agent, The TR Agency; Evan Peters - Director of A&R, Virgin Records (Moderator); Sean McDonough - Senior Promoter, Live Nation/House of Blues/Bottom Lounge
SO... THIS AGENT WALKS INTO A BAR...
1:30 PM - 2:30 PM - Gilpatrick A
Intellectual property encompasses almost everything pertinent to your career as a musical artist. Under intellectual property law, you are afforded certain exclusive rights to a variety of intangible assets like musical, literary and artistic works, words, phrases, symbols and designs, as well as discoveries and inventions. (Have fun with that!) Copyrights, trademarks and more, are yours to protect and defend. So... How do you do that?? - With Howard Hertz - Co-Founder, Hertz Schram (moderator); Chris Sernel - Songwriter; Peter Strand - Partner, Leavens, Strand, Glover & Adler; Daniel Murphy - Art Director, The Secretly Group; Ken Abdo - VP, Lommen Abdo
INTELLECTUAL PROPERTY. IT'S NOT A ROBOT OR AN OXYMORON. DO YOU HAVE PROTECTION?
2:00 PM - 3:00 PM - Gilpatrick C
Whether you're big on the local scene, traveling beyond state lines or both. How do you get the attention of radio in the markets you're traveling to? Or maybe you've already started to get radio support in other markets. Maybe you've started to have success with a radio campaign. How do support that? How do you use it to support what you are doing? How do you make it easier for radio to support you and your music? Radio in general is your friend. There is a lot of support for local and independent music in this city and around the country. Where do you fit in? Do you fit? If not, why? - With Mark Keefe - Program Director, 88.9, RadioMilwaukee; Adam Lewis - Co-Founder, The Planetary Group; Patrick Hertz - Tinderbox Music
NON-COMMERCIAL AND COLLEGE RADIO: HOW DO YOU MAKE IT WORK FOR YOU?
2:00 PM - 3:00 PM - Lakeshore C
Maybe you manage yourself. Maybe a friend or family member is acting as your manager. Can they get you to the next level? When do you need a “real” manager? How do you find the right fit? How do you manage your manager? How do you keep from being unmanageable? Seems like a good discussion to have. - With Emily White - Manager, Whitesmith Entertainment; Tim Des Islets - Manager, Bumstead Productions; Ken Komisar - Founder, Laundry Room Productions; Sari Delmar - Manager, Audio Blood; Marci Rolnik - Lawyers For The Creative Arts (Moderator)
ARE YOU SURE YOU CAN MANAGE THAT?
2:30 PM - 3:30 PM - Gilpatrick B
Music? Check. Website? Check. Facebook? Check. Youtube? Check. Twitter? Check. Tumblr? Check. Bandcamp? Check. Sonicbids? Check. Reverbnation? Check. Broadjam? Check. Soundcloud? Check. MySpace? Huh? Plan??...umm...not sure. Need to figure out where you're going in the next year or two? What's missing? Get a dialogue going and toss some ideas around. - With Bret Bassi - KMA Management; Brian Waymire - The Agency Coalition; Daniel Savage - B Major Entertainment
YOU HAVE A BAND. DO YOU HAVE A PLAN?
3:30 PM - 4:30 PM - Lakeshore A
Songwriters in bands don't always write songs that fit their band. Many songwriters write in a number of different styles. A really good song can be done in virtually any style. Sometimes, bands break up and it can be a real drag. Sometimes, another band comes together easy. Sometimes, it's just a lot of work and things don't seem to click. Sometimes, a band breaking up can be liberating. As a songwriter, you have to write songs, you have to write music. There are ways to make that work for you. There are ways to make that your work. - With Chris Sernel - Songwriter; John Sepetys - Sr. Director of A&R, North Star Media; Daniel Holter - The License Lab; Jeff Becker - Swanson, Martin & Bell (Moderator)
SONGWRITERS AND LIFE OUTSIDE A BAND
4:00 PM - 5:00 PM - Lakeshore B and C
It's a DIY world, or so people say. There are so many ways to get your music out there and so many things to maintain. Producing recordings, booking shows, web design, social media, marketing, distribution, videos, and on and on. Oh yeah... and then there is writing and creating the music... when there's time. Maybe you should concentrate on the music like you're supposed to and find other people to do that other stuff. How do you build the right team? How do you afford it? Can you afford not to? The right management can help with that. The right label can help with that. The right PR person can help with that. But you also have to help yourself with that too. Growing careers together. That's what a team does. - With Tommy Trafton - Jeff McClusky & Associates; Sid McCain - Industry Consultant; Nick Haussling - Warner Bros. Records; Sari Delmar - Audio Blood; Daniel Savage - B Major Entertainment; Ken Komisar - Laundry Room Productions; Heather Liberman - Leavans, Strand, Glover & Adler
ARTIST DEVELOPMENT, CAREER DEVELOPMENT AND BUILDING YOUR TEAM
All panels and panelists subject to change.