HYATT REGENCY HOTEL:
11:00 AM - 12:30 PM - Lakeshore A, B and C
KEYNOTE ADDRESS - butch vig
an interview by jeff castelaz"Artist" is the single word which best describes producer, mixer, composer, and multi-instrumentalist Butch Vig. After graduating from the UW-Madison, where he received a degree in filmmaking, Butch co-founded Smart Studios and began producing and mixing albums. His perseverance as an independent producer carried far beyond Wisconsin's borders, as artists from around the country began to hear the clear, edgy, hard rock sound shaped by Butch's productions. His work with Nirvana, Sonic Youth, Smashing Pumpkins and Soul Asylum in the 90s has been hailed as the best of the decade's recordings.
In 1995, Vig formed the internationally acclaimed band Garbage. The multi-platinum, Grammy Nominated band has achieved worldwide critical and commercial success as it ushered in yet another new direction for rock music. Vig has produced critically acclaimed albums for Against Me, Green Day, and The Foo Fighters, winning a Grammy for their album "Wasting Light." Butch recently finished producing and mixing the Foo Fighters' soon-to-be-released eighth studio album, Sonic Highways, recorded in eight iconic studios in eight different U.S. cities.
1:00 PM - 2:00 PM - Lakeshore A
Music Supervisors and Music Directors for film, TV and advertising, can have a profoundly positive effect on the careers of songwriters and musicians. The right placement can bring in significant revenue. Sometimes it's up front, sometimes it's a one shot deal, sometimes it's small, but it gets you in the door, and sometimes, it can keep paying you for years to come. How are the various deals structured? Is the production quality of your music up to snuff and how do you know? Do you have the sound and style they are looking for? How do you know what they are looking for? How do you even get heard? With Bonny Dolan - Comma Music (Moderator); Eric David Johnson - Search Party Music; Theo Aronson - Ooh La La Records; Daniel Holter - The License Lab; Joe Paganelli - Shovelhead Media
MUSIC SUPERVISORS. LET'S FACE IT. MOST MUSICIANS NEED SUPERVISION: BEST PRACTICES FOR GETTING YOUR MUSIC LICENSED AND PLACED IN FILM, TELEVISION AND ADVERTISING
1:00 PM - 2:00 PM - Lakeshore C
Martin Atkins - Noted musician, author and lecturer. Author of "Tour Smart", "Welcome To The Music Business. You're F*cked" and "Band Smart". Extremely informative and brilliantly entertaining at the same time. This guy has pretty much seen it all and done it all as well.
WELCOME TO THE MUSIC BUSINESS. YOU'RE F*CKED.
1:00 PM - 2:00 PM - Gilpatrick B
Public relations, media relations, distant relations... How do you get the word out? How do you stand out in the crowd? How do you get people to pay attention? What's the best way to approach the various types of media? In theory, you can probably figure out when you're not generating enough PR for your career (again, in theory), but where's the line between doing enough and doing too much? Should this be your job, your manager's, or somebody else's? When do you need professional help? (Okay... THAT's a loaded question.) - With Althea Legaspi - Freelance Journalist; Adam Lewis - Planetary Group (Moderator); Sue Schrader - Blonde Ambition PR
PRESS AND RELEASE: HITTING THE RIGHT BUTTONS FOR PR
1:30 PM - 2:30 PM - Lakeshore B
You don't have a record deal. Or, maybe you're on a small indie with no real support or marketing muscle like the major or big indie labels. How do you become a successful touring artist without the machinery behind you? After all, that's something that will definitely get you noticed. How do you prove yourself worthy of an agent? How do you find an agent that's right for you? How do you build from local to regional to national to international touring? Do you need an agent to help you land a label? A label to help you land an agent? And, where is the manager in all of this? Is there one? Which one was first, the chicken or the egg? Surely, there was something before either one... And lastly... Concentric circles or eccentric circles? Ask these guys. - With Jeremy Weiss - The CI Companies (Moderator); Brian Waymire - The Agency Coalition; Tyler Rehm - The TR Agency; Bruce Krippner - Martyrs; Nate Arling - Double Door
S0... THIS AGENT WALKS INTO A BAR...
1:30 - 2:30 - Gilpatrick A
The odds of writing successfully. If you do, what are the potential revenue streams and who are your customers. Maximizing the potential revenue streams and what to expect for payment. Pitching to Film, TV and Advertisers. What to prepare before a pitch, what "not" to say, know your market, your responsibilities and how much should you expect to make. - Roy Elkins - Broadjam
CASH FLOW. REVENUE STREAMS. SOUNDS LIKE RIVERS OF CASH. RIGHT HOW DO YOU GET PAID? WHAT SHOULD YOU EXPECT?
2:30 - 3:30 - Lakeshore A
Whether you're big on the local scene, traveling beyond state lines or both. How do you get the attention of radio in the markets you're traveling to? Or, maybe you've started to have success with a radio campaign. How do you support that? How do you use it to support what you are doing? How do you make it easier for radio to support you and your music? Terrestrial radio is still king but how do you maximize satellite and internet radio? And...shouldn't you get paid royalties?? With Jeff McClusky - Jeff McClusky & Associates; Adam Lewis - The Planetary Group; Ken Abdo - Lommen Abdo (Moderator); Sean Demery - 88Nine Radio Milwaukee; Peter Gray - Warner Bros. Records
NON-COMMERCIAL RADIO, COLLEGE RADIO, AND RADIO PROMOTION FOR INDEPENDENT ARTISTS. REALLY?
2:30 - 3:30 - Lakeshore C
Managers and artists rely on each other for co-existence. The relationship between managers, artists, record companies, publishing companies and everything else has evolved and changed in ways encompassing practices that used to be considered a conflict of interest. Management companies didn't used to own the label their artists were signed to. Survival of the artist is key to the survival of the manager. An artist relies on the manager for survival. How can this all be managed? With Emily White - Whitesmith Entertainment; Ken Komisar - Laundry Room Productions; Mike Mowery - Outerloop Management; Howard Hertz - Hertz Schram PC (Moderator)
SURVIVAL OF THE FITTEST: SUSTAINING THE CAREERS OF ARTISTS SND THEIR MANAGEMENT
2:30 - 3:30 - Gilpatrick B
Songwriters in bands don't always write songs that fit their band. Many songwriters write in a number of different styles. A really good song can be done in virtually any style. Sometimes, bands break up and it can be a real drag. Sometimes, another band comes together easy. Sometimes, it's just a lot of work and things don't seem to click. Sometimes, a band breaking up can be liberating. As a songwriter, you have to write songs, you have to write music. There are ways to make that work for you. There are ways to make that your work. With Ralph Covert - Waterdog Music; Chris Sernel - APG/Warner Chappell; Johnny Gradone - Zavitson Music Group; Daniel Holter - The License Lab; Heather Liberman - Leavens, Strand & Glover (Moderator)
SONGWRITERS AND LIFE OUTSIDE A BAND
3:00 - 4:00 - Gilpatrick A
Overall digital sales have surpassed fifty percent of the market share. BUT, physical product is a very important part of the equation! Vinyl sales continues to grow. People like special packaging and artwork. Something cool they can take away from your show. They can be attracted to bundles of product. You can increase demand at shows, online and even in physical stores, by combining CDs and vinyl with digital downloads, t-shirts, posters, autographs, photos and more. With Joe Vent - AtoZ Media; Patrick Hertz - Copycats Media; Brandon Kushkowski - GMR Marketing; Jeremy Weiss - The CI Companies (Moderator)
LET'S GET PHYSICAL!
3:00 - 4:00 - Gilpatrick C
What young artist doesn't want to open for a major headliner?!? But, just like everything else in this business, there's a lot of competition for the spots. There can be many factors are involved why someone is an opener. What are they looking for? Are you the right fit? When do you know you're ready? How do you get to the right person? What about the money? Should you really send an email to the promoter or talent buyer with a laundry list of acts you think you would fit with? With Bob Babisch - Summerfest; Sean McDonough - Live Nation/House Of Blues; Adam Powers - The Elbo Room
I LOOKED AT YOUR SCHEDULE AND WE'D BE A GREAT FIT TO OPEN FOR ANY OF THESE...
4:00 PM - 5:00 PM - Lakeshore A and B
Artist Development. Who does that anymore? People who care, that's who. People who love music and artistry. It's a DIY world, or so people say. There are so many ways to get your music out there and so many things to maintain. Producing recordings, booking shows, web design, social media, marketing, distribution, videos, and on and on. Oh yeah...and then there is writing and creating the music...when there's time. Maybe you should concentrate on the music like you're supposed to and find other people to do that other stuff. How do you build the right team? How do you afford it? Can you afford not to? The right management can help with that. The right label can help with that. The right producer can help with that. The right PR person can help with that. But you also have to help yourself with that too. Growing careers together. That's what a team does. With Jeff Castelaz - Elektra Records; Emily White - Whitesmith Entertainment; Butch Vig - Musician/Producer; Peter Strand - Leavens, Strand & Glover (Moderator); Jeff McClusky - Jeff McClusky & Associates
ARTIST DEVELOPMENT, CAREER DEVELOPMENT AND BUILDING YOUR TEAM
11:00 AM - 12:30 PM - Lakeshore A, B and C
If you've ever been touched by the music of Nirvana, Smashing Pumpkins, Garbage, L7, Killdozer, Die Kreuzen, Death Cab For Cutie, etc. you've been touched by the music created at Smart Studios, the legendary recording facility owned by Butch Vig and Steve Marker. In 2010, the studio closed after 28 years. And while the death of Smart marked the end of an era, it also started people talking about the life of the studio and the profound influence it had on our music history. Join Grammy-winning producer, Butch Vig; Elektra Records President, Jeff Castelaz; and director Wendy Schneider as they introduce Yellow Phone attendees to a documentary 'in-production' - The Smart Studios Story. With a successful Kickstarter campaign and 70 interviews to date, we'll watch the film's trailer, see exclusive footage for Yellow Phone and join the conversation about how Smart Studios was able to cultivate three decades of music and the long-lasting effect it had on the industry.
SMART STUDIOS. WHERE HISTORY WAS MADE.
12:30 PM - 1:30 PM - Gilpatrick B
Insight into the world of music publishing and what it can mean to you. Do you maintain total control of your publishing? When do you give up publishing rights? How much do you give up? What are the benefits? What are the negatives? What is print publishing and how is that different? What are PROs? What are the international ramifications? With Ken Abdo - Lommen Abdo (Moderator); Johnny Gradone - Zavitson Music Group; Howard Hertz - Hertz Schram; Tim Jones - Pipe & Hat; Daniel Holter - The License Lab
PUBLISHING DEAL, SELF-PUBLISHING, CO-PUBLISHING, WRITER AND PUBLISHER ROYALTIES...WHAT DOES IT ALL MEAN? CAN'T I DO THAT AT KINKO'S?
1:00 PM - 2:00 PM - LAKESHORE B and C
Small town Midwest boys make good. Or, something like that. These guys all started small. They didn't just walk into a world class studio, start moving faders and pushing buttons, then boom! They started with basic stuff and managed to grow their careers into hit records. And...it's still one project to the next. This has the potential to go much longer than the hour allotted time. Unfortunately, an hour is all there is. With Butch Vig - Garbage, Johnny K - Overload Music; Sean O'Keefe - Producer/Mixer/Engineer; Ralph Covert - Songwriter/Musician/Producer (Moderator)
PRODUCERS & MIXERS FORUM. NO...THIS IS NOT A MIXER
2:00 PM - 3:00 PM - Gilpatrick A
Navigating the business end of the music business can be complicated. Performance contracts, management contracts, record contracts, publishing contracts, licensing agreements, partnership agreements, copyrights, trademarks, and the list goes on. These can be difficult waters to navigate and you should have proper, knowledgeable, legal representation. BUT - lawyers are expensive! You need an attorney, but you can't afford one! You also can't afford to NOT have one! (Yes, that's a double negative.) If you can't find an entertainment attorney to work out a contingency deal, what are your options? What's a contingency deal? Can't any attorney do this? Podiatrists and Opthalmologists are both medical doctors but you wouldn't see a foot doctor for eye surgery, would you? Entertainment law is a specialty. Not just any ol' attorney will do. With Ken Abdo - Lommen Abdo; Howard Hertz - Hertz Schram; Jeff Becker - Swanson, Martin & Bell; Frank Nicotera - Summerfest
IF YOU CAN'T AFFORD AN ATTORNEY, ONE WILL BE APPOINTED FOR YOU...
2:30 PM - 3:30 PM - Lakeshore A
Martin Atkins - He loves talking about the Punk Rock revolution - not just because he spent 5 years in a band with Johnny Rotten - but because he was a kid in the North of England when it started - he mutated from a heavy metal rocker with long hair to a bleached blonde punk nut in a few short years, nearly got fired from his government job, joined PiL then started a long journey discovering the true meaning of Punk. Miner's strikes, the IRA, NYC, Australia and the mindset of it all, even Tom Hanks and Woody Guthrie make an appearance.
THE PUNK ROCK REVOLUTION
2:30 PM - 3:30 PM - Lakeshore B and C
Independent record labels could support your career as a recording artist (let's not confuse that with touring, though they intersect). They could also be the stepping stone and/or an upstream to a major label. Let's get into the serious nuts and bolts with real indie labels. How does that work across the border? With Theo Aronson - Ooh La La Records; Jeremy Weiss - The CI Companies; Mike Mowery - Outerloop Records; Peter Strand - Leavens, Strand & Glover (Moderator): Tim Jones - Pipe & Hat; Peter Strand - Leavens, Strand & Glover
INDEPENDENT RECORD LABELS AND WHAT THEY CAN MEAN TO YOU
3:00 PM - 4:00 PM - Gilpatrick B
Because Licensing has become so important these days and there is so much competition. There's always more to learn and there are always more contacts to be made. And what about the streaming services such as Pandora and Spotify? They have a horrible reputation for fair payouts, but they came the promotion is worth it. With Roy Elkins - Broadjam; Patrick Hertz - Tinderbox; Kelly Schwanke - PubCom Music/GMR Marketing; Jeff Becker - Swanson, Martin & Bell (Moderator)
LICENSING PART III; STREAMING, ROYALTIES AND REVENUE
3:00 PM - 4:00 PM - Gilpatrick C
What artist doesn't want to play festivals? Festivals can get you in front of an audience that has never seen you before. They can get you in front of people that wouldn't take a chance on coming out to see you for a typical club date. A good festival date can lead to some many other opportunities and totally help bolster your resume. However, you must remember that just because it's a festival, that doesn't mean it's a cash cow that can pay you three to ten times what you normally get for a show. Here are some people that might be able to shed some light on how things work in their worlds. With Kurt Kempen - Mile Of Music; Gary Kuzminski - CIMMfest; Brian Waymire - RedGorilla Music Fest; Jen Kellogg - Vans Warped Tour; Adam Lewis - The Planetary Group (Moderator)
FESTIVUS FOR THE RESTOFUS
4:00 PM - 5:00 PM - Lakeshore B and C
What does it mean to be signed? Major label or indie? With all the DIY avenues, what do you need a label for anyway?? Plenty! Then again... But hey, most of the artists that say they don't want a record contract actually long for one. What's the deal? A record deal is not a gravy train. If you get signed, then the work REALLY begins! How are record deals structured these days? Many different ways. With Ken Abdo - Lommen Abdo (Moderator); Steve Hutton - Uppercut Management; Johnny K - Record Producer, Groovemaster Studios; Ralph Covert - Waterdog Music
WHAT'S THE DEAL?
All panels and panelists subject to change.